Hello TWOC readers!

Many gag reflexes were triggered in our Beijing office earlier this month in the wake of China’s annual consumer rights TV gala, which once again exposed a series of shocking scandals. That and more in this month’s newsletter.

Read on for:

• The shocking scandals aired at the annual consumer rights TV gala
• The nostalgia-inducing legacy of the billionaire who tried to make Chinese Coca-Cola
• The significant strides made by female directors in challenging the status quo of China’s film industry

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Shocking Consumer Rights Scandals

Earlier this month, the 315 Gala, China’s annual consumer rights TV show and a hallmark of consumer advocacy, exposed yet another series of shocking scandals—from hazardous fire extinguishers to toxic meat. One of our editors sat through it so you didn’t have to. 

Passing of “Chinese Coca-Cola Inventor” Sparks Wave of Nostalgia

Amidst concerns over consumer rights, the passing of Zong Qinghou, the architect behind China’s iconic beverage brand Wahaha, has unexpectedly invigorated the company with a wave of nostalgia-driven sales—especially among the 1980s and ’90s generations, who hold deep-rooted memories of the brand’s products.

The Rise of Female Film Makers

Meanwhile, in an industry long dominated by male voices, female directors like Jia Ling, whose heartwarming narrative in YOLO captivated millions and grossed over 3.4 billion yuan, are bringing to the forefront stories that challenge gender norms and celebrate the resilience and complexity of women.

What We’re Reading

Su Tong: Missives from the Masses (Sinoist Books, February 23)

Su Tong’s Missives from the Masses, now available in English translation, is a poignant anthology traversing the breadth of Su’s 40-year career, delving deep into the human psyche with tales of despair, obsession, and the often blurry lines between virtue and vice. Read more

Chinese You Need

In the unforgiving arena of Chinese social media, netizens have sharpened their wits against overpaid but underperforming actors, calling their efforts “stiff, awkward, exaggerated, and greasy (表演生硬、尴尬、浮夸、油腻 biǎoyǎn shēngyìng、gāngà、fúkuā、yóunì).” The critique isn’t just about the performances though; it’s a commentary on an industry that often prioritizes appearance over substance. Read our latest Chinese language guide for the words you need to join the conversation. Read more

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