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Photo Credit: Momo
BUSINESS

How China’s Small-Town Bookstores Innovate to Survive

Benefiting from government subsidies and close-knit communities, independent bookstores try to compete and make profit in China’s smaller cities

It’s 11:27 p.m. on a Monday, and Tsing Bookstore is still filled with the noise of children playing. “Sorry, just give me a second,” owner Lu Qingqing tells TWOC over the phone as she tends to a stray child whose parent is lost somewhere in the 130-square-meter store.

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author Rebecca Wang

Rebecca Wang is an intern at The World of Chinese. A Texas native, she is exploring her Chinese roots through studying abroad and is passionate about sharing stories on culture and society. In her free time, she enjoys dancing, playing music, and spending time with friends.

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