Kweichow Moutai and Luckin Coffee have captured netizens imagination with a viral “baijiu” and coffee concoction
Many young Chinese “wage slaves (打工人 dǎgōng rén),” never anticipated the day when they would boldly carry bags of baijiu to the office, beginning their work by indulging in a prestigious brand of alcohol.
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Zhang Wenjie is a contributing writer at The World of Chinese. She loves to share the lifestyles, voices, and concerns of China’s Gen Z. She is also fond of collecting and displaying the flourishing slang expressions in the Chinese language.
